The OTC7HANDL Company has been a success in the market for 2 decades.

And it’s no wonder – Hans-Jürgen Siebenhandl had already had 20 years of pharmacy industry experience even before he created the company at the start of 1994


Taking on the future with renewed energy

Micha Siebenhandl, son of the founder, took over the company’s direction in October 2014. After an impressive career with several successfully established international companies, for instance as Vice President of Global Collections for Marchon Inc. and as Vice President and General Manager of Eyewear for Rodenstock, he is filling the position of OTC7HANDL CEO and Chairman of the Supervisory Board for Bloomfield AG.

His many years of experience with globally renowned premium brands and his sense for unconventional ideas and attention-grabbing campaigns are perfect for carrying the company into the next generation and into the future with new energy.

Our initial partners

Our first partnerships with DinoPharm, Pharma Brutscher and HOLLMO have proven to be so successful that each of them are still on-going. Providing the best quality in product and service, reliably and in the spirit of partnership, characterizes the way we collaborate.

During the course of our first business year, Gräfe and Unzer, the distinguished publishing house for health books, came on board. And this has continued up to today, adding many new brands that are in great demand in German-speaking markets.

Private brands – No. 1 in Brand Recommendation Frequency

H.-J. Siebenhandl thought it only logical to create a private brand – a clever decision. For 12 years now we’ve been supplying pharmacists in Germany and Austria with our “Bloomfield” brand sage drops, fruit gums with vitamin C, diabetic substitute honey and pure natural honey. All have become lucrative bestsellers.

According to the Bundesverband deutscher Apotheker e.V. (Federal Association of German Pharmacists), our Bloomfield sage herbal bonbons with Echinacea have been the most recommended cough drops since 2007. Our fruit gums and Pura Sanft Urea Handcreme have repeatedly placed at the top of the most recommended products in their category.

The number of private brands has advanced to seven – from Cafecito espresso capsules for that quick coffee break, to “A-Promotion”, our clever customer bonding system.

Wide range, individual consultation

Our company has built its reputation on the right blend of a wide range of products/services and individual compilation, including sound personal consultation and training.

Retail, logistics and communication have to be perfectly coordinated to ensure smooth operation. And we regularly check that we are meeting this requirement in order to maintain our good reputation. With our competent team you can rely on us for the right assortment, so your customers keep coming back.

As a reliable and continually expanding major player in the pharmacy trade, OTC7HANDL keeps setting standards. We have now opened a second branch in Munich to supplement our Ulm headquarters. With our new managing director Micha Siebenhandl’s wealth of ideas, plus our dynamic and experienced sales team, we will continue to keep things in motion in the pharmacy sector.